May 4, 2012

Everlane, Rethinking the way retail works

By: Lille Allen for Magazine

"At Everlane, we're rethinking the way retail works. Online only, we create luxury essentials for under $100"  Everlane is an innovative brand, hoping to break the designer/regular costumer barrier created by high cost and unnecessary expenses. According to Everlane, it's a fact that the typical designer shirt is sold for eight times its production cost. Why not simply change that? "They say you should start a business that you wish already existed, so we left our day jobs to do just that" are the words describing their Tumblr Blog and the mere soul of the company. Read Article Here!!

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