August 5, 2011


By: Erika Collado
Jose Duran grew up with a unique and inventive mind, objects everyone else rejected, he embraced, what other people seemingly found ugly, naturally he would find beautiful. These characteristics are continuously shown flawlessly throughout each and every collection Duran develops. Jose Duran has been featured in countless major magazines such as Metro Pop, Vogue, Prestige, Marie Claire Greece, Zink, Vision, Deluxx, The Fashionisto and many more. His Avant garde approach has been presented as a genius and diverse collaboration of art into fashion.

“I get inspired by culture, people and hard times on human life. When I was younger I was always interested on things that no one liked. I always found the beauty of pictures and objects that were rejected by others”- said Duran on an interview with Factice Magazine

Jose Duran was born in a Caribbean island called Dominican Republic. His father a mechanic and mother a hairdresser you can see where these aspects come to resemble the strength and mechanical features yet seeped with delicacy and elegance throughout most of his perpetual pieces. From the shortest line to the longest drape, Duran’s designs are portrayed like no other. Featured by strong style, his pieces incorporate an immense amount of culture, art, history, emotion and influential significance. This is what makes a Jose Duran garment.

Duran has gone through quite an enduring adventure traveling from Dominican Republic, to New York to Paris. Exposing his name and his brand to the best of his ability in order to “make it” in the undeniably competitive fashion world.
Models Saleisha Stowers and Jaslene Gonzalez, represented Duran  in the hit reality tv show America’s Next Top Model, by wearing/modeling his collections on live television. Major celebs like (left to right) Tinsley Mortimer, Lea Michele and Amber Rose have been spotted wearing the Jose Duran brand in some of Hollywood’s most prestigious events…READ FULL ARTICLE HERE

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